Details are generalized for confidentiality.
Microsoft Purview
I led Purview UX for six years as it grew from an emerging compliance portfolio into an industry-leading data security business at enterprise scale. This case study focuses on the convergence that established Microsoft Purview and its Fluent 2 foundation.
- Organization
- Microsoft
- Role
- Partner Product Design Director
- Timeframe
- Apr 2022–Sep 2024
- Focus
- Product convergence, Design direction, Systems thinking
Use the Purview convergence to prove a modern design system before the full replatform was complete.
One product, two foundations
From April 2022 through September 2024, I led the convergence that formed Microsoft Purview, combining M365 Compliance Center solutions with selected data-governance offerings brought over from Azure Purview. Together, they extended data security beyond Microsoft 365 and across customers’ entire multi-cloud data estates. The products had different histories, architectures, and interaction models. At the same time, I led the design-system work that later expanded beyond Purview.
We needed one coherent product and a modern experience foundation for its broader scope. The new foundation had to make distributed data easier to understand and protect.
Modernize without waiting for a perfect replatform
Fluent 2 was emerging as we began the work, but a wholesale move to its new React implementation would have introduced breaking changes, coverage gaps, and substantial delivery risk. We created a Fluent 2 theme for the existing React foundation and adopted newer components as they became ready.
This approach improved the product immediately without delaying visual changes until the technical migration was complete.
Prove the system in a shipping product
Over 18 months, the team established a shared design language, components, and page patterns across Purview. It became the first product in the Microsoft Security suite to adopt a Fluent 2 experience direction. The converged navigation and product established a clearer, more cohesive foundation for the expanding suite.
Following initial general availability, NPS for the converged Microsoft Purview experience rose to 43.5 from 22 for the M365 Compliance Center before GA. Over the same period, customer dissatisfaction (DSAT) in Microsoft’s One Customer Voice feedback fell by nearly 19 percentage points.
Purview proved that a common, modernized system could improve a complex product within its technical constraints. The result supported investment in the Security Fluent Extension across Defender, Purview, Intune, and Entra.